Framing Your Long-Term Goal as an Asset in Round 2

Posted By SWatts on Nov 18, 2014 | 0 comments


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Framing Your Long-Term Goal as an Asset in Round 2

I see many applicants stress over the “long-term goal” portion of an application. It’s hard to look five or ten or twenty years into the future, and it’s even harder to do this and also keep in mind what might appeal to the admissions committee.

Your long-term goal essay can be a key asset in the admissions committee’s decision to either reject or accept your candidacy. How you choose to frame and distinctly word your long-term goals can truly set you apart as a leader, an innovator, and someone who will be very influential in the future.

Which brings us to the key question I hear often — What if you are unsure about your long-term goals?  It is true that some candidates are not certain what they want to do in the long term. Regardless, keep in mind that many times the applications that seem the strongest are the ones in which the candidate is able to provide a strong sense of where they intend to go in the long term.

During my work with thousands of applicants who have applied to MBA programs, I have seen the presentation of the long-term goal make a big difference. Some candidates who have come to me already rejected after applying by themselves to top business schools had made big mistakes in how they wrote about their long-term goals. Some schools will react adversely, for instance, when a candidate is too vague about their long-term interests. For such re-applicants, once we fixed how they presented their long-term goals and improved their essay content overall, they fared much better in admissions, both in Round 1 and Round 2.

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